Skin-Lightening Ads

Fair & Lovely (now known as Glow & Lovely) 

owned by Unilever plc

(2020) Advert highlighting the change in name (in hindi):

(unknown) Advert in India linking fairness to social and economic success and parental approval (in hindi):

Advert for Fair & Lovely Multi-vitamin product:

(1990s) Advert in India (in English) starring models and Bollywood actresses Aishwarya Rai and Mahima Chaudhry:

Fair & Handsome (now known as Glow & Handsome)

(early 2000s) Advert in India stars Bollywood actor/superstar Shah Rukh Khan (hindi):

Advert in India highlighting the men's line of fairness creams stars Bollywood actor/superstar Shah Rukh Khan:

(2007) Fair & Handsome advert highlighting the male range of products:


owned by L'OrĂ©al Group 

Advert in India for Garnier's Double Action Face wash with Bollywood actor and model John Abraham (in English):

Advert for Garnier's Light Fairness Moisturiser, in India starring actress Priyanka Chopra (in English):

(2000s) Advert for 'Garnier Light' (in English with some Hindi) with Bollywood actress Alia Butt:


owned by Unilever plc

(2008) Advert was in 5 parts in India with key Bollywood stars Saif Ali Khan, Priyanka Chopra and Neha Dhupia 

(2000s) Advert in Africa for Ponds 'Flawless Radiance' (in English):

Emami Fair & Handsome

owned by Emami Group

(2000s) Advert for Fair & Handsome starring Bollywood actor Hrithik

More adverts to come

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